Here's the scoop.
I'm Loren, a communications and brand strategist, published travel writer and speaker.
My work has spanned industries and markets, including agency and in-house teams. I've negotiated contracts worth millions, told stories that moved people and created content that didn't just stop the scroll, but also got people to buy in.
I'm big on making things make sense. Whether it's a brand, story or idea, my goal is to get people to understand it – and storytelling is usually how I get there.
When I'm not working, I'm probably on a side quest somewhere in the UK. I love a good adventure, especially when it comes with new places, new people and interesting stories along the way.

The credentials.
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MSc Marketing & Consumer Psychology
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Associate Member, Chartered Institute of Marketing
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5+ years across brand, marketing and communications
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Published Lead Writer, Fodor's Travel
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Founder, LH Creative

Easier to understand.
Easier to trust.
Easier to choose.
Good communication doesn't make people work hard to understand you. Whether I'm working with a brand, story or idea, clarity is what creates connection and connection gives people a reason to care.
Who's on my CV?
Bēchë | Amtico Flooring | Osprey Europe | Turks and Caicos Islands Government
Home Bargains | Fodor's Travel | Champion VIP Services | Tropical Shipping